“My ultimate career goal is to be a data scientist within a company or organization. Max Bolger ’22 is pursuing a major in computational data science and minors in business analytics and economics. I want to make sure that while we are making the most of the internship and learning as much as we can, we are also doing so in the most respectful way possible,” said Rouse. “I'm very excited to tackle this internship and make the most of it, but I also know that we are, to some degree, setting the stage for future students who apply for this internship as well. They will begin work at the start of the spring semester.Īlex Rouse ’22 is majoring in finance and marketing.
Mac for business students mac#
They are in the process of securing the first client and defining the scope of the initial project.įour undergraduate students have been hired for the first MAC cohort. Gerten and Devine play an active role in the MAC and will assist and mentor students in all aspects of the client relationship. “Almost all organizations benefit from fresh perspectives derived from research and applied to their specific problems,” said Jason Jennings, a member of the School of Business Marketing Advisory Board, which helped shape the new program, and general manager for Mortenson, a construction and real estate company.
Brett Devine, assistant professor of business analytics. “Companies and brands have an overwhelming number of data sources to analyze-from Google Analytics to CRM systems to social media and consumer research-and the goal of the clinic is two-fold: to use machine learning analytics to synthesize findings from all these disparate sources and two: to offer an elite, paid opportunity for our students,” said Sonal Gerten, a marketing instructor who developed the program with Dr.
The MAC is the first paid internship program to focus on the analysis of marketing data in the Twin Cities. Hamline University School of Business recently launched a Marketing Analytics Clinic (MAC) to employ students as associate consultants for small to mid-sized businesses and nonprofits on projects at the intersection of marketing and business analytics.
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